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Magenta, named after the Milanese neighborhood, home to a historic Fratelli Rossetti boutique, stands out for its famous stirrup. Born in 1975 as a men's and women's boot, the women's version immediately became emblematic of the mannish style. Magenta then evolved into new "Codes": the elements inspired by menswear acquire new shapes, becoming an expression of a strong and confident femininity. The stirrup, sharp lines and characteristic textures of men's designs are transferred to heels, reinventing the paradigms of women's clothing.