“La Cremeria Rossetti”
Scooping tradition, serving elegance
Milan, September 25, 2025 – On the occasion of Milano Moda Donna, Fratelli Rossetti presents its Spring/Summer 2026 collection with an exclusive event entitled “La Cremeria,” a refined homage to the Italian summer, to its freshness and its infinite nuances.
A presentation created to celebrate the art of craftsmanship through a unique sensory experience.
For the occasion, the showroom in Piazza San Carlo is transformed into an immersive ice-creamparlor, inviting guests to “taste” the collection through a chromatic journey that recalls the flavors and colors of tradition. Each group of footwear is inspired by a different flavor, giving life to an explosion of color and suggestion: hazelnut, vanilla, fior di latte, chocolate, stracciatella, dark chocolate, strawberry, and wild berries.
Eight flavors that recall not only the shades of the collection, but also convey the main values of the brand such as craftsmanship and Made in Italy.
A collection that stands out for the richness of novelties, both in terms of models, color variants and workmanship, and in the creative use of color.
The main protagonist remains the iconic Brera loafer, here proposed in an original ballerina style made of woven straw and in the new slipper version, with a refined and timeless design, distinguished by its extraordinary softness and flexibility.
The brand’s signature techniques are renewed with new interpretations: the weaves, a distinctive manufacture of Fratelli Rossetti, are enriched with golden threads that give light and preciousness.
Among the season’s innovations stands out the introduction of leather paillettes, applied with a threading technique, which enhance loafers, heeled sandals and flip-flops.
Research on embroidery continues, now a consolidated element of the brand’s collections, which this year is expressed in a “treasur echest effect” motif. The Brera loafer keeps its distinctive features such as contrasting tassels and the mirror-effect signature on one side. Next to the iconic model, there is also a new heeled sandal, a synthesis of femininity and elegance.
To complete the proposal, the Black & White theme, interpreted through the original “stracciatella flavor”, where the play of contrasts meets the elegance of timeless lines. Within this selection revive iconic models from the historical archive, such as the strap loafer and the pump with piping profiles, reinterpreted in a contemporary key for a perfect balance between tradition and innovation.
The Spring Summer collection is presented as a harmonious meeting between heritage, research, and creativity, designed for those who desire style, comfort and uniqueness in every detail.
Throughout its 70-year history, Fratelli Rossetti has been a leader in pioneering both small and significant changes in the fashion industry. Today it continues its mission, combining the long tradition of craftsmanship with a dedicated pursuit of innovation, while respecting the elegance that distinguishes the brand. Fratelli Rossetti skilfully brings together contemporary design and artisanal craftsmanship, serving as a global ambassador for « Made in Italy » and the distinctive Italian style.
The collaboration with Berlucchi Franciacorta continues. For over half a century, in its legendary headquarters at Palazzo Lana and under the vaults of its 17th-century cellars, a dream came true in 1961 when Guido Berlucchi, a noble winemaker from the Lana de' Terzi family, and Franco Ziliani, a young and visionary oenologist, created the first classic method in Franciacorta.
Berlucchi Franciacorta, currently managed by Franco Ziliani's children — Cristina, Arturo and Paolo — is not only synonymous with Franciacorta, but also with modern research and cutting-edge, sustainable winemaking techniques, establishing it as the standard-setting winery in the DOCG. In 2024, boasting a legacy exceeding 60 years, Berlucchi Franciacorta was awarded the prestigious title of Historic Brand of National Interest, designated for Italian companies that have shaped and continue to shape the landscape of Italian entrepreneurship
