Fratelli Rossetti presents “Shoe talks”
A very Italian conversation about iconic shoes gestures
Milan Women's Fashion, 22 February 2024 - On the occasion of Milan Fashion Week Fratelli Rossetti celebrates their "little big revolutions" in the world of fashion in a fresh and witty way. The presentation of the new collection takes inspiration from the lively typically Italian gestures, as described by Bruno Munari in "The Dictionary of Italian Gestures" in which the most iconic ones of Neapolitan culture stand out. Distinctive and characteristic element of our country that the brand has decided to transfer onto the feet through the development of eight stories that describe its unspoken language - the kiss, the walk, the dance, the wait, the gentleman, the goodbye, indecision and thinking.
In the wake of the recent milestone of 70 years, "Shoe talks" was born as a hymn to Made in Italy, a value rooted in the brand's DNA and which is also found in the choice of the location that will host the event: the prestigious Boutique of Galleria Vittorio Emanuele II, in the beating heart of Milan.
For the Autumn Winter 2024-25 collection, the most well-known gestures are represented in a unique way by the icons that have marked the history of Fratelli Rossetti.
The unmistakable moccasin with tassels, Brera, interprets the kissing pose, an emblematic moment of the brand's photographic campaigns created by the famous photographer Giovanni Gastel. For the kiss Brera comes in the Tartan version, available for both him and her, characterized by laser processing that gives the shoe a very particular "checkered" effect. The final design, inspired by the typical Scottish fabric, is made with a mix of perforations combined with different lines of stitching.
For the dance pose, Brera also features a new seasonal embroidery, handmade on a loom. The parts embroidered with multicolored threads and the application of patch designs depicting the symbols of the brand's icons - the tassels for the Brera moccasin, the stirrup for the Magenta boot and the flower for the Hobo slipper - embellish the upper with a special three-dimensional effect .
The Magenta boot, the brand's second icon par excellence, masterfully interprets the gestures of walking and saying goodbye. For this season the iconic metal stirrup is revisited in an elegant way and also applied on hyper-feminine boots, giving splendor to models more in line with current trends.
In this journey, the Hobo and Dandy models cannot be missing, distinctive of the Mannish style that made Fratelli Rossetti famous and here protagonists of the most androgynous gestures of indecision and waiting.
Closing the story on gestures, the thought is embodied by one of the season's novelties: the Mary Jane with double strap. A model symbol of femininity that winks at all women who seek everyday and timeless elegance.
“Shoe Talks” renews the brand's mission to combine the long tradition of craftsmanship with an intense search for innovation, establishing Fratelli Rossetti as a point of reference for those seeking excellence in the Italian fashion sector.