For the first time, Fratelli Rossetti Itinerant Museum is crossing Italy’s border’s, bound for the Far East. Two exhibitions, one in Hong Kong and one in Shanghai, will be telling the company’s story, from its birth to the present day.
The exhibitions will respectively the staged in the Fratelli Rossetti Boutiques of Hong Kong’s ifc mall from 10 to 24 October 2012; and atShanghai’s Plaza 66 a Shanghai, from 12 to 26 October 2012.
The display will include the first sporting models created by the young Renzo Rossetti, straight after the war, when the company was still a long way of being established. The story continues through the “little-big revolutions” of which Fratelli Rossetti’s history is studded: from the introduction of the tassel to the invention of the men’s shoe for wearing without socks, style innovations and the launch of the “mannish” style.
In addition, a number of models from Renzo Rossetti’s Private Collection are to be presented as examples of footwear from around the globe.
In the presence of Diego and Luca Rossetti, the birth of the Itinerant Fratelli Rossetti Museum will be celebrated with two important events: on 10 October 2012 in Hong Kong and 12 October 2012 in Shanghai. The guest of honour for both evenings will be Far Eastern actor and fashion icon, Shawn Yue.
After these initial steps in the Eastern world, Fratelli Rossetti decides to export the Itinerant Museum around the world. The next step planned for 2013, will be the historic Fratelli Rossetti’s boutique in New York, on Madison Avenue.
“We have always jealously guarded our historical pieces in the archives of our company, just outside Milan” explain Diego, Dario and Luca Rossetti.“Today we have decided to put these items of our heritage on display outside our Company, because we are aware that these models have helped make Italians costume history”.

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