Forme del Fare
an installation that brings together material, gestures and new elegance.
On the occasion of Milan Fashion Week, Fratelli Rossetti unveils its new Spring/Summer 2027 collection at the exclusive Eden Skyhouse, the panoramic terrace on the 29th floor of Torre Breda. The presentation is centered around Forme del Fare, a narrative project celebrating the excellence of Italian craftsmanship and highlighting the value of materials, form, color and skilled handiwork in a journey that brings together the latest collection innovations and the brand’s historic techniques.
The collection’s protagonist is the Aliseo craftsmanship, expressed through a sophisticated reinterpretation of the iconic Brera loafer, a slip-on featuring a strap, and two sandals. All the styles are distinguished by original cut-outs that, following a dynamic pattern, travel across the upper to reveal the contrasting lining, creating a refined interplay of color, movement and depth. In the case of the Brera, the cut-outs run along the base of the upper, renewing the attitude of a great icon through a sophisticated detail that achieves a perfect balance between heritage and contemporary sensibility. Color research thus takes center stage, enhancing the dialogue between materials, shades and construction details.
The collection narrative unfolds through a variety of stylistic themes: from the botanical inspirations of the Foglie style to the Mediterranean imagery of Portofino and Capri, culminating in the distinctive identity of the Coloniale theme. Alongside these proposals sit the brand’s signature techniques, such as Intreccio and Toledo, expressions of a highly skilled craftsmanship that continues to evolve season after season.
During the event, the value of skilled handiwork becomes a direct experience through the presence of master artisans, who will work live at three dedicated stations.
Guests will therefore have the opportunity to observe first-hand the care, precision and passion required to create the brand’s most distinctive and iconic techniques.
The installation is further enhanced by the choice of a location of exceptional character. Standing 116 meters tall, Torre Breda has long been a symbol of post-war Milan and of the city’s drive towards modernity and cutting-edge engineering. It is precisely this profound dialogue between history, architecture and innovation that inspired the selection of such a distinctive and historic landmark of the city.
For over seventy years, Fratelli Rossetti has stood out for its ability to combine craftsmanship and innovation, driving both subtle and major revolutions within the fashion landscape. Today, this journey continues with consistency and renewed energy, always guided by the unmistakable elegance that defines the brand.
The collaboration with Berlucchi Franciacorta also continues. For over half a century, the winery has operated from the historic Palazzo Lana estate. It was here, in 1961, that Guido Berlucchi and winemaker Franco Ziliani created the first metodo classico sparkling wine in Franciacorta. Today, the company, led by Franco Ziliani’s children – Cristina, Arturo and Paolo – is a benchmark for the DOCG appellation and a byword for modern, sustainable oenological research. In 2024, it was awarded the recognition of Historic Brand of National Interest, building on more than 60 years of history.
