Fratelli Rossetti announces the launch of its new Fall/Winter 2024-2025 campaign, created by the talented Polish photographer, director, and painter Marcin Kempski, whose works are often characterised by a style defined as "magical realism".
Here, the craftmanship of Fratelli Rossetti meets Kempski’s surrealism, where the brand shoes interact with human miniature. The artist uses lighting and set designs to create a dreamlike world where beauty is enhanced by creating a humorous and allegorical alternative reality.
The new advertising campaign for this season focuses on recalling the brand's historical poses, continuing the narrative that began during the last Milan Fashion Week and highlighting the history and identity of the brand. A work that celebrates Fratelli Rossetti's craftmanship heritage while enriching it with a touch of irony and freshness, creating distinctive images thanks to oversized elements and the presence of miniature faces and figures.
In all the shots, homage is paid to Fratelli Rossetti's icons: the famous Brera loafer, the lace-up par excellence La Giusta, and the season's novelty "banana" heel, featured on both the Mary Jane and the brand's iconic Magenta boot. The aim is to emphasize the details and quality of the shoes, creating a surprising and captivating visual effect.
The concept is the result of a joint effort by the creative agency Motel 409 and artistic consultant Sergio Colantuoni, who together carry forward the brand's values and image, with a particular focus on timeless aesthetics.
