Towards 70 years of excellence
On the path to sustainability
Milan, 22 September 2022 - Fashion Week is an opportunity for Fratelli Rossetti to communicate – through its collection – its goals for the near future. In 2023, the Milanese brand will celebrate 70 years in business. This important anniversary is an opportunity for the brand to reaffirm its identity: both what it is and what it is aiming to be.
The story of the new collection starts with stylistic research, which constantly transcends fashions with its distinctly contemporary character, and then focuses on other values that represent the company: product excellence, the search for top-quality materials, and local, artisanal production.
These highly topical themes are part of Fratelli Rossetti’s brand identity and are reflected in the location chosen for the event: Horto, a locus amoenus in the heart of Milan that bases its philosophy on quality and a short supply chain.
“We are living through a delicate point in history in which we must all make a contribution. As we approach an important anniversary – next year we will celebrate 70 years – we want to reaffirm our commitment to sustainability, even if the path is still long and winding. The goal is to continue to create outstanding handcrafted, Milanese-made products that are built to last and transcend seasonal trends thanks to their meticulous design.” This is how Luca Rossetti explains his vision for the company in the near future.
In this context, a key role is played by the GreenSide project which, for the first time, crosses the borders of the sports world to conquer the most formal line and one of the most representative models: the iconic Brera loafer which, in its greenest version, is distinguished by its hand-crocheted throat, while the upper is made of suede derived from recycled materials.
In keeping with the theme of versatile wardrobes, the model is available for both men and women.
An interesting new feature for next season is the new workmanship combining two of Fratelli Rossetti’s main techniques: braiding and knots with a studded effect, The small knots are threaded one by one on the lattice weave that forms the upper. The result is a unique, finely crafted piece with an original, bold style.both created by hand by master craftsmen.
The small knots are threaded one by one on the lattice weave that forms the upper. The result is a unique, finely crafted piece with an original, bold style.
The story of the new collection starts with stylistic research, which constantly transcends fashions with its distinctly contemporary character, and then focuses on other values that represent the company: product excellence, the search for top-quality materials, and local, artisanal production.
These highly topical themes are part of Fratelli Rossetti’s brand identity and are reflected in the location chosen for the event: Horto, a locus amoenus in the heart of Milan that bases its philosophy on quality and a short supply chain.
“We are living through a delicate point in history in which we must all make a contribution. As we approach an important anniversary – next year we will celebrate 70 years – we want to reaffirm our commitment to sustainability, even if the path is still long and winding. The goal is to continue to create outstanding handcrafted, Milanese-made products that are built to last and transcend seasonal trends thanks to their meticulous design.” This is how Luca Rossetti explains his vision for the company in the near future.
In this context, a key role is played by the GreenSide project which, for the first time, crosses the borders of the sports world to conquer the most formal line and one of the most representative models: the iconic Brera loafer which, in its greenest version, is distinguished by its hand-crocheted throat, while the upper is made of suede derived from recycled materials.
In keeping with the theme of versatile wardrobes, the model is available for both men and women.
An interesting new feature for next season is the new workmanship combining two of Fratelli Rossetti’s main techniques: braiding and knots with a studded effect, The small knots are threaded one by one on the lattice weave that forms the upper. The result is a unique, finely crafted piece with an original, bold style.both created by hand by master craftsmen.
The small knots are threaded one by one on the lattice weave that forms the upper. The result is a unique, finely crafted piece with an original, bold style.
